MultiBank: A Success Story
MultiBank Group's $MBG Token Launch: $2.45M Presale Sold Out in 60 Minutes
MultiBank Group partnered with theKOLLAB to launch its crypto platform, MB.io. They needed to build awareness for their native exchange token, $MBG. With our KOL campaign, the token sold out the presale in under an hour and drove an 8.5x increase in valuation after TGE.
Campaign Results
About the Client
MultiBank Group is a global leader in financial derivatives. It was founded in California, USA, in 2005. Currently, it is headquartered in Dubai. It has received over 80 international awards for trading excellence and regulatory compliance. As of 2023, the Group reported being regulated by 12 regulators and operating over 25 branches worldwide.
In 2025, MultiBank Group was preparing to expand into digital assets with MB.io (formerly multibank.io), a dedicated crypto trading platform built around its $MBG exchange token. To succeed, they need a reliable crypto marketing agency.
The Project Goal
The main goal of the project was to build awareness and turn that interest into demand for the $MBG token launch. MultiBank had a strong legacy in traditional finance but was new to the cryptocurrency industry. The challenge was to introduce $MBG to that audience in a way that quickly built trust and demand.
The timeline made it harder. The presale opened on July 15, and we had only two weeks to plan the entire campaign. Campaign prep included the brief, narrative, KOL onboarding, and a coordinated content push.
The Strategy & Execution
We consulted with MultiBank Group leadership, up to Group Chairman Mr. Naser Taher. Together, we covered the group’s legacy, their vision for digital assets, and what a successful $MBG introduction should look like.
We provided a campaign plan built around:
- 52 KOLs with a 24.6M combined audience across X, YouTube, Telegram, Discord, and more.
- 365 deliverables, with a projected 4.9M impressions and 1.29% average engagement rate.
After we agreed on all the details, we divided the campaign into 2 phases.
In 2025, MultiBank Group was preparing to expand into digital assets with MB.io (formerly multibank.io), a dedicated crypto trading platform built around its $MBG exchange token. To succeed, they need a reliable crypto marketing agency.
- MultiBank Group's legacy as a financial powerhouse.
- The vision behind $MBG's real-world utility, including an unprecedented buy-back and burn program.
- The venues facilitating day-one trading.
Results
A Presale That Sold Out in 60 Minutes
Thanks to 29 KOL posts published before the presale opened, we reached nearly 600,000 prospective crypto-native investors. When the presale went live, we sold out the full $2.45M allocation within 60 minutes. This high demand helped us build momentum toward the July 22 TGE.
The CoinList sale was oversubscribed by 6.4 times, with the demand for the token far exceeding its available supply. Only 6% of the registered users – 3,285 out of 52,606 registrants – managed to get their hands on the initial allocation of MASA tokens.
The timeline made it harder. The presale opened on July 15, and we had only two weeks to plan the entire campaign. Campaign prep included the brief, narrative, KOL onboarding, and a coordinated content push.
Sustaining Momentum Into the TGE
In the second phase, we reached more than 1.74M potential token buyers. Throughout the campaign, our KOL content generated 4.9M estimated impressions and an average engagement rate of 1.29%. This helped us maintain visibility as the TGE approached.
The timeline made it harder. The presale opened on July 15, and we had only two weeks to plan the entire campaign. Campaign prep included the brief, narrative, KOL onboarding, and a coordinated content push.
From $350M to $3B+ FDV
The campaign peaked after the $MBG token launch. $MBG’s fully diluted valuation increased from $350M to more than $3B. That is an 8.5x+ increase within one day of launch.
Backed by DCG, Anagram, Animoca, and incubated by Binance MVB and Hashkey, Masa made history as the first AI project on CoinList LaunchPad in 2024, with a viral 17-minute token sale.
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