Leading Crypto Marketing Agency in New York, USA
theKOLLAB is a crypto marketing agency working with Web3 companies in New York and across the US. We help crypto brands reach the right people through KOL marketing, fundraising campaigns, PR, community management, and social media. We support BitLicense holders, US-based protocols, and Web3 brands looking to build a stronger presence with American crypto and institutional audiences.
Backed by
Rated 5/5 on
Founded in
2023
Why Choose theKOLLAB as Your Crypto Marketing Agency in New York, USA?
We Know How to Reach US Crypto Audiences
New York is a major hub for finance, technology, and digital assets. theKOLLAB combines Web3 marketing expertise with knowledge of the US market to help crypto brands build visibility and reach the right audiences.
We will connect you with our most exclusive network of creators across different crypto niches and audiences. We match campaigns with the voices that make sense for your project, rather than chasing reach for its own sake.
A Network of 250+ Verified Crypto KOLs
Strategy That Goes Beyond the Campaign Launch
Every project gets a strategy based on its goals, audience, and position. We account for the US crypto landscape, from New York’s BitLicense framework to federal requirements. From planning to execution and optimisation, we keep refining the strategy as the campaign progresses.
Trusted by Industry Leaders Around The USA
Why New York, USA Is the Right Market for Crypto Marketing
A Strong Financial Ecosystem
New York puts crypto alongside traditional finance. The city’s fintech sector raised $6.9 billion in VC funding in 2024, 30% more than the Bay Area, while NYC companies raised $29.6 billion in 2025, the city’s second-highest fundraising year on record.
One of the World’s Largest Crypto Markets
The US ranked #2 globally in Chainalysis’ 2025 Crypto Adoption Index. From July 2024 to June 2025, North America accounted for 26% of global crypto transaction activity, receiving around $2.3 trillion in crypto value. For brands entering the US, New York offers access to a large market — but one where competition for attention is intense.
Deep Institutional & Regulatory Presence
New York has one of the US’s most established crypto regulatory frameworks, with its BitLicense regime in place since 2015. NYDFS currently oversees 22 virtual currency licensees holding more than $404 billion in assets. The city is also home to major financial institutions and media outlets covering digital assets, including BlackRock, The Wall Street Journal, Bloomberg, and CNBC.
That creates a market with serious money, institutional participation, a large crypto ecosystem, and very tough competition. For crypto brands entering the US, New York gives you access to the people and companies shaping the next stage of digital finance.
2015
New York launched the BitLicense framework.
1:1
Reserve backing required for payment stablecoins under the GENIUS Act.
22+
Virtual currency licensees currently listed by NYDFS.
Crypto Marketing Services for New York-Based Web3 Companies
Case Study
Trust Wallet
Trust Wallet partnered with theKOLLAB to increase visibility through a focused KOL campaign. The campaign used crypto creators to put the brand in front of an active Web3 audience and drive measurable engagement.
1.5M+ Total Reach From 37 KOL Posts.
Strong visibility across the crypto community.
Campaign execution consistently met the agreed brief and KPIs.
Case Study
Masa AI
Masa AI partnered with theKOLLAB ahead of its CoinList token sale to build awareness and attract participation through KOL marketing. The campaign combined creator content with strategic distribution to generate demand around the launch.
$350,000 Raised Through 15 KOLs
$8.75M Raised in the Community Sale on CoinList
6.4x More Demand For The Token Than Available Supply
Case Study
Aptos Labs
Aptos Labs worked with theKOLLAB to strengthen its Web3 brand presence through creative content and digital marketing. The campaign focused on communicating Aptos clearly to its blockchain and developer community.
Web3 branding and digital marketing support.
Creative content built around Aptos' blockchain identity.
Messaging developed to resonate with its developer and crypto community.
Crypto Marketing Services for US-Based Web3 Companies
KOL & Crypto Influencer Marketing for New York
Our 250+ verified KOLs have produced 2,000+ sponsored pieces of Web3 content. For US campaigns, we consider disclosure requirements, the nature of the token or product to be promoted, and the audience. KOL campaigns can align with major New York crypto events such as ETHConf and Digital Asset Summit.
Crypto KOL Fundraising
We have raised over $2.5M from KOLs for presale and OTC allocations. One $350,000 round funded exclusively by Tier-1 KOLs delivered a 400% return for participants. What a KOL can legally say about a US raise depends on whether the token is being treated as a security under SEC rules. We confirm the framing before any campaign goes live.
Crypto PR & Earned Media in the US
We can secure coverage across 30+ premium crypto media outlets, including Coin Bureau’s own platform. New York’s busy crypto event calendar gives us timely angles to pitch to the press, rather than relying on cold outreach.
Community Management for US Crypto Projects
A US-facing Telegram or Discord still needs to follow FTC disclosure requirements when paid or incentivised promotions take place inside the community. We build the required disclosure language into pinned messages and bot replies, rather than leaving it only on the website. Our team operates across multiple time zones, providing active moderation through US overnight hours.
Crypto SEO Services for the US Market
SEO helps crypto projects get found by potential investors, users, partners, and businesses already searching for what they offer. We target high-intent US searches such as “crypto marketing agency New York” and “BitLicense compliant marketing agency” to increase qualified organic traffic, build credibility, and generate leads over time.
What Our US-Based Clients Say About theKOLLAB
How theKOLLAB Approaches SEC, FTC and NYDFS Compliance
Crypto marketing in New York involves overlapping FTC, SEC, and NYDFS requirements. The FTC requires clear disclosure of paid or incentivised endorsements, while the SEC may treat token promotion as securities promotion. NYDFS adds further advertising and consumer-protection requirements for BitLicensees. Failing to meet any of these requirements can be costly.
No Exemption for Paid Endorsements
The FTC rules apply whether you’re working with a major influencer or a small creator. Paid or incentivised posts need clear disclosure, and we build that disclosure directly into the creator’s brief and content.
Brands and Agencies Share the Liability
Working with a creator does not remove the brand or agency from the compliance picture. We account for disclosure requirements from the start, rather than leaving the risk to the creator after the campaign goes live.
Securities Status Changes: What Can Be Said
If a token could be considered a security, SEC rules can apply alongside FTC disclosure requirements. We check the project’s regulatory position before creating KOL briefs or paid media copy, so the campaign does not make claims it should not.
The Crypto Marketing Team Running Your Campaigns
The team is led by founder and CEO Kian Azarmi, an ex-Binance Global Affiliate Marketing manager, alongside COO Kamron Yazdani and campaign manager Casra Azarmi.
Kian Azarmi
Founder & CEO
Formerly Global Affiliate Marketing Manager at Binance, with 8+ years in partnership marketing. The creator relationships behind theKOLLAB were built at the world’s largest exchange.
Kamron Yazdani
COO
Nearly a decade building startups from near-scratch into multi-million-dollar businesses. Directs growth strategy and day-to-day operations across every engagement.
Casra Azarmi
Campaign Manager
Runs campaigns end to end, building growth plans against client targets, liaising between KOLs and projects on deliverables, and managing every stakeholder in between.
FAQ
What is crypto marketing in New York?
Crypto marketing in New York means promoting Web3 and blockchain projects to the most regulated, most institutional crypto audience in the world. Every KOL post and paid placement has to account for FTC disclosure rules, and for SEC promotion rules whenever the token involved could be treated as a security.
What does a crypto marketing agency in New York do?
Marketing crypto in New York comes with its own set of rules and considerations. FTC and SEC requirements can affect all marketing activity, from KOL campaigns and fundraising to PR and social media, so we take them into account from the start. theKOLLAB helps Web3 companies targeting the US with KOL and influencer marketing, crypto fundraising, PR and earned media, community management, and SEO.
How do regulations affect crypto and Web3 marketing in New York?
Three regulators overlap here. The FTC requires disclosure of any paid or incentivized endorsement, with liability shared between the creator and the company that hired them. The SEC treats promotion of a token as securities promotion whenever that token could be considered a security. NYDFS adds its own advertising standards on top for any BitLicensed entity. The full breakdown is in the compliance section above.
What crypto marketing channels work best in New York?
In New York, KOLs and influencers can put a crypto project in front of an audience that is already active in the space. While PR gets the brand in front of major financial and crypto media. SEO captures high-intent searches such as “BitLicense-compliant marketing agency,” and NYC’s packed crypto event calendar gives campaigns timely opportunities to get noticed.
Is crypto marketing in New York suitable for early-stage startups?
Yes, with conditions. A pre-BitLicense company can still market in New York, as long as it does not imply an authorization it does not hold. Whether a token could be treated as a security matters more at the early stage than licensing status does, since that determines which disclosure regime applies from the first campaign.
What is the crypto marketing landscape in New York in 2026?
NYDFS has issued roughly 40 BitLicenses since 2015, including several new approvals in 2026 alone, such as Mastercard, Galaxy Digital and Strike. BlackRock’s iShares Bitcoin Trust remains the largest Bitcoin ETF in the world. The federal GENIUS Act is signed into law but not yet in effect, with an effective date no earlier than January 2027. Most serious operators are already building campaigns around that timeline rather than waiting for it.
Does theKOLLAB work with BitLicense holders and US-regulated crypto businesses?
Yes. theKOLLAB works with crypto businesses targeting the US market, including companies operating within New York’s regulatory framework. We account for requirements that can affect KOL campaigns, fundraising, PR, and community marketing, including FTC disclosure rules and NYDFS requirements for BitLicense holders.
What events does theKOLLAB activate around in New York?
We build campaigns around New York’s institutional crypto calendar, including ETHConf, which runs June 14 to 16, 2027, at the Javits Centre in Manhattan, and the Digital Asset Summit, an annual institutional conference typically held in New York each March.
How does theKOLLAB approach US compliance?
We treat it as part of the brief, not a final review step. Every KOL post carries the required FTC disclosure from the first draft. Before any paid placement goes live, we check whether the token involved could be treated as a security under SEC rules. And for BitLicensed clients, we confirm what NYDFS expects of licensee advertising before writing anything.
Work With a Leading Crypto Marketing Agency
Ready to grow your Web3 project with theKOLLAB? Get a free proposal and start driving KOL-led visibility, engagement, and conversions.