Leading Crypto Marketing Agency in Singapore
theKOLLAB is a crypto marketing agency serving Web3 companies entering the Singapore and wider APAC market. We run PR, community growth, and fundraising for MAS-licensed firms, Singapore-incorporated protocols, and Web3 brands looking to reach institutional capital in the region.
Backed by
Rated 5/5 on
Founded in
2023
Why Choose theKOLLAB as Your Crypto Marketing Agency in Singapore
We Know Where the MAS Line Actually Sits
MAS bans licensed DPT service providers from using social media influencers to promote their services to the Singapore public. We help you understand which campaigns fall under this restriction and which do not, so you don’t unnecessarily lose a channel you are allowed to use or run a campaign that isn’t permitted.
Whether a Singapore raise can be marketed publicly depends on whether the token is treated as a capital markets product under the SFA. We confirm this before any KOL, press, or community content tied to a raise goes out.
Fundraising Built Around the Securities and Futures Act
PR That Still Works Where Influencer Marketing Can't
When public KOL promotion is restricted, PR becomes an important way to build visibility and credibility. We use our network of 30+ crypto media outlets to secure coverage around launches, announcements, and market activity, helping Singapore-focused brands reach relevant audiences without relying on influencer campaigns.
Trusted by Industry Leaders Around The Singapore
Why Singapore Is the Right Market for Crypto Marketing
Singapore runs the most institutionally credible crypto regime in Asia, and that credibility attracts serious capital rather than retail noise. MAS has granted 38 Major Payment Institution licenses for digital payment token services as of August 2026, out of close to 300 applications, a rejection rate that makes each license a real trust signal.
Asia Pacific’s crypto market is growing rapidly. Chainalysis recorded $2.36 trillion in on-chain value across the region in the 12 months to June 2025. That is a 69% year-over-year increase. Singapore is also home to a growing crypto audience, with around 19% of the population owning crypto. The city will also host TOKEN2049 Singapore at Marina Bay Sands on 7 to 8 October 2026, with more than 25,000 attendees from 7,000 companies expected.
38
MAS Major Payment Institution Licenses for DPT Services, Aug 2026
69%
APAC On-chain Value Growth, Year Over Year, to June 2025
19%
Share of Singapore's Population that Owns Crypto
25,000+
Expected Attendees at TOKEN2049 Singapore, 7 to 8 Oct 2026
Crypto Marketing Services for Singapore-Based Web3 Companies
Case Study
Cryptocurrency Exchange
A global cryptocurrency exchange located in Singapore partnered with theKOLLAB to increase brand visibility, strengthen its online reputation, and grow organic search performance. We combined PR and SEO to secure industry media placements. We also optimized the website, built authority, and tracked target keyword performance.
60%
Growth in Organic Traffic Within a Few Months
Multiple Target Keywords Reached First-Page Search Results
Press Release Placements in Multiple Blockchain Industry Publications.
Crypto Marketing Services for MAS-Aware Web3 Companies in Singapore
Crypto Influencer & KOL Marketing in Singapore
For projects that aren’t licensed DPT service providers, KOL marketing remains a real option in Singapore, but the line is narrow. We scope every campaign against MAS’s rules before it launches.
Crypto KOL Fundraising for Singapore Projects
We have raised over $2.5M from KOLs for presale and OTC allocations, including one $350,000 round from Tier-1 KOLs only that returned 400% for participants. Whether that model is usable for a Singapore raise depends on the token’s status under the Securities and Futures Act, so we confirm that first.
Crypto PR & Earned Media in Singapore
When a licensed DPT service provider can’t run a public KOL campaign, press coverage becomes the primary channel for credibly reaching a Singapore audience. We place clients in 30+ premium crypto outlets, with exclusive access. We ensure timely coverage around TOKEN2049 Singapore and the wider APAC event calendar.
Community Management for Singapore Crypto Projects
A Telegram or Discord community still has to stay fair, clear, and not misleading under MAS’s general advertising standards, even outside the specific DPT influencer ban. We build that discipline into community moderation from day one.
Crypto SEO Services for the Singapore Market
Buyers searching “MAS licensed crypto exchange” or “crypto marketing agency Singapore” are already inside the regulatory funnel. Our crypto SEO work targets exactly that kind of high-intent, already-informed search.
Social Media Management for Singapore Crypto Projects
We manage your social channels with Singaporean audiences, platform expectations, and crypto-specific disclosure requirements in mind. From daily content and community engagement to moderation and campaign support, our team keeps your social presence active and responsive across Singapore and international time zones.
What Our Singapore-Based Clients Say About theKOLLAB
How theKOLLAB Approaches MAS Compliance for the Singaporean Market
theKOLLAb takes a different approach to crypto marketing in Singapore. MAS guidelines restrict licensed digital payment token (DPT) service providers from using social media influencers to promote their services to the general public. The Guidelines also ban public-facing advertising in transport, print, and broadcast media, and ban crypto ATMs in public areas, treating them as a form of promotion.
The Influencer Ban Is Absolute, Not Conditional
VARA and the FCA may allow KOL campaigns with the right disclosures. But MAS takes a stricter approach for licensed DPT providers targeting the public. Social media influencers cannot be used for these promotions. That means the strategy must focus on permitted channels. We build the PR and community strategy to support visibility and growth without relying on a KOL campaign that cannot run.
Who the Ban Actually Applies To
The restriction targets DPT service providers specifically, meaning licensed or exempt entities dealing in or facilitating the exchange of digital payment tokens. A protocol, DeFi project, or token launch that isn’t itself offering a DPT service sits in a different position, though the line can blur fast if the project’s own token qualifies as a DPT. We check which side of that line a client sits on before recommending a KOL strategy.
Singapore's Bar Keeps Rising, Even for Overseas-Only Firms
A separate licensing regime for Singapore-incorporated firms serving only overseas customers, the Digital Token Service Provider license, came into force in June 2025. Fourteen months later, MAS has granted zero licenses under it, despite broad discretion to refuse on public-interest grounds. That is the clearest signal available that Singapore’s crypto marketing environment rewards genuine compliance discipline, not a paperwork exercise.
The Crypto Marketing Team Running Your Campaigns
The team is led by founder and CEO Kian Azarmi, an ex-Binance Global Affiliate Marketing manager, alongside COO Kamron Yazdani and campaign manager Casra Azarmi.
Kian Azarmi
Founder & CEO
Formerly Global Affiliate Marketing Manager at Binance, with 8+ years in partnership marketing. The creator relationships behind theKOLLAB were built at the world’s largest exchange.
Kamron Yazdani
COO
Nearly a decade building startups from near-scratch into multi-million-dollar businesses. Directs growth strategy and day-to-day operations across every engagement.
Casra Azarmi
Campaign Manager
Runs campaigns end to end, building growth plans against client targets, liaising between KOLs and projects on deliverables, and managing every stakeholder in between.
FAQ
What is crypto marketing in Singapore?
Crypto marketing in Singapore means promoting Web3 and blockchain projects in a market where MAS treats influencer-led promotion of licensed digital payment token services as prohibited, not just risky. Every campaign has to be scoped against that line before it launches, not fixed after the fact.
What does a crypto marketing agency in Singapore do?
A crypto marketing agency in Singapore runs PR, community management, SEO, and fundraising, with KOL marketing scoped carefully rather than assumed. theKOLLAB covers PR and earned media, crypto fundraising, KOL and influencer marketing where it’s actually usable, community management, and SEO for Web3 companies targeting Singapore and the wider APAC region.
How do regulations affect crypto and Web3 marketing in Singapore?
MAS’s Guidelines on Provision of Digital Payment Token Services to the Public prohibit licensed DPT service providers from engaging social media influencers to promote their services to the general public. The same Guidelines ban advertising in public transport, print and broadcast media, and ban public-facing crypto ATMs. A separate Securities and Futures Act framework governs whether a token can be marketed as an investment product at all.
What crypto marketing channels work best in Singapore?
PR carries more weight in Singapore than almost anywhere else, since licensed DPT service providers can’t use public KOL promotion. Placements in tier-1 and crypto-native press timed around TOKEN2049 Singapore and the wider APAC event calendar do the work a KOL campaign would elsewhere. SEO works well for regulatory-intent searches like “MAS licensed crypto exchange,” since that traffic is already close to a decision.
Is crypto marketing in Singapore suitable for early-stage startups?
It depends heavily on what the project actually is. A protocol or token launch that isn’t itself a DPT service provider has more room to run a KOL campaign than a licensed exchange does. Getting that classification right at the early stage matters more here than in most other markets, since the wrong assumption closes off a channel entirely rather than just adding a disclosure requirement.
What is the crypto marketing landscape in Singapore in 2026?
MAS has granted 38 Major Payment Institution licenses for DPT services as of August 2026, out of close to 300 applications. Asia-Pacific’s on-chain value grew 69% year over year to $2.36 trillion through June 2025, the fastest-growing region globally. A separate overseas-only licensing regime, in force since June 2025, has produced zero approvals fourteen months in, underlining how seriously MAS enforces its standards even where Singapore consumers aren’t directly involved.
What events does theKOLLAB activate around in Singapore?
We build campaigns around TOKEN2049 Singapore, the world’s largest crypto event, which returns to Marina Bay Sands on 7 to 8 October 2026 and is expected to draw more than 25,000 attendees from 7,000 companies.
How does theKOLLAB approach MAS compliance?
We treat it as a channel-selection question, not a disclosure checklist. Before recommending a KOL campaign, we confirm whether the client is a DPT service provider under MAS’s Guidelines, since that status determines whether public influencer marketing is even available as an option. For fundraising, we confirm the token’s status under the Securities and Futures Act before any content tied to the raise goes out.
Work With a Leading Crypto Marketing Agency
Ready to grow your Web3 project with theKOLLAB? Get a free proposal and start driving KOL-led visibility, engagement, and conversions.