10 Top Crypto PR Agencies in 2025
- thekollab
- 15 min read
- Top 10 Best Crypto PR Firms in 2025
- Our Methodology for Selecting Top Crypto PR Agencies
- Frequently Asked Questions About Crypto PR Agencies

The crypto and blockchain industry has evolved from a private technology sector into a global financial force. And the fact that more people have started using cryptocurrency as a payment method proves this. The stats have grown by ~45% in 2025.
But there’s a challenge. Nowadays, simply having innovative technology isn’t enough. With thousands of crypto projects launching every month, standing out requires strategic PR that builds credibility and secures media coverage.
This is where top crypto PR agencies become essential. They aren’t generic PR firms trying to understand blockchain. They’re experts who live and breathe crypto culture and have relationships with the journalists and publications that matter in this space.
To help you find the perfect partner for your crypto project, we’ve handpicked 10 of the best crypto PR firms for 2025. Each has been chosen based on proven case studies, verified client reviews, and specialized services designed specifically for blockchain and crypto companies.
Here’s who made it into the list:
- theKOLLAB
- Salient PR
- Outset PR
- GuerrillaBuzz
- MarketAcross
- ADS CONTROL
- Kryptonite Interactive
- Youyaa
- Lunar Strategy
- Coinband
We’re about to show you exactly what makes each agency stand out as a top crypto PR agency and what they bring to the table.
Top 10 Best Crypto PR Firms in 2025
Agency | Core Services | Notable Crypto Clients | Clutch Rating | Best For |
---|---|---|---|---|
theKOLLAB | KOL Marketing, Crypto PR and Earned Media, Community Management, SEO | Trust Wallet, Aptos Labs, Taiko, Masa AI | 5.0 | KOL-driven PR campaigns, community-first visibility |
Salient PR | Media Relations, Thought Leadership, Brand Strategy, Crisis Communications | Kadena, TrustToken, Superlayer | 4.9 | Established projects seeking mainstream media |
Outset PR | Data-Driven PR, Media Relations, Thought Leadership, Content Marketing | Dash, ChangeNOW, Step App, Choise.ai | 5.0 | Data-driven campaigns, ROI-focused PR |
GuerrillaBuzz | Guerrilla Marketing, Viral Campaigns, Community Activation, Influencer PR | Telos, Fetch AI, MexC, ShareRing | 4.9 | Unconventional PR, viral momentum creation |
MarketAcross | Blockchain PR, SEO, Content Marketing, Advisory | Binance, Polygon, Polkadot, Solana | 4.9 | Large-scale campaigns, guaranteed media placement |
ADS CONTROL | Paid Media, Performance Marketing, PR Amplification, Crypto Advertising | Bohemian Bulldogs, MetaCossacs, CRYPTOINFLUENCERS, NDA, Heroes Battle Arena | 4.1 | Integrated PR + paid advertising strategies |
Kryptonite Interactive | Community Management, Social Media, Influencer Relations, Event PR | Tissot, MobilityWare, BIC, USDFI, Malbon Golf | 4.9 | Community-centric PR, social media amplification |
Youyaa | Web3 PR, Content Creation, Media Outreach, Brand Positioning | Acorns, Synergy, Super Retro Gamer, Tide, NorthStar | 4.9 | European market focus, Web3 specialization |
Lunar Strategy | PR & Media Relations, Executive Branding, Thought Leadership, SEO | ConsenSys, Kraken, Ledger | 4.9 | Executive positioning, founder branding |
Coinband | Launch PR, Community Growth, Media Relations, Token Launch Support | GT Protocol, Crypto GPT, GO Token, PUMLx | 4.8 | Early-stage crypto launches, rapid visibility |
1. theKOLLAB
The KOLLAB has quickly become one of the top crypto PR firms by developing a new KOL-driven method of PR. Since their 2023 launch, they have run more than 150 campaigns, collaborated with more than 250 cryptocurrency influencers, and expanded their reach across blockchain projects to more than 50 million.
For crypto projects, theKOLLAB offers direct access to influential voices who can spread your message organically. They have this unique ability to blend traditional PR with influencer marketing and create authentic visibility that attracts both mainstream media and crypto-native audiences.
- Core Crypto Services:
- KOL Marketing – 40%
- Public Relations & Earned Media – 30%
- KOL Fundraising – 10%
- Crypto Social Media Management – 10%
- SEO – 10%
- Rating: 5.0 on Clutch
- Notable Crypto Clients: Trust Wallet, Aptos Labs, Taiko, Masa AI, Soul.io
- Crypto PR Case Study: theKOLLAB provided PR and SEO services for a global cryptocurrency exchange, handling press releases, media placements, backlinks, and keyword tracking. In a few months, the client saw 60%+ growth in organic traffic along with placements in industry publications. The 2–5 member team was proactive and communicative, delivering timely reports and impressing the client by combining storytelling with technical SEO for measurable results.
- Client Testimonial for Crypto PR Services: theKOLLAB exceeded engagement KPIs by more than 50% in just three weeks. The team quickly adapted campaigns to match market trends and leveraged strong relationships with key opinion leaders. “The collaboration exceeded our expectations.” – Kos, CEO of Artkai
Why Choose theKOLLAB as Your Crypto PR Agency?
theKOLLAB stands out among the best crypto PR agencies for their unique integration of influencer marketing with traditional PR. They understand that trusted voices are what give credibility in crypto.
Moreover, theKOLLAB is an expert in generating real stories for reputable businesses and blockchain startups. Their campaigns not only generate media coverage but also build communities of supporters who spread your message. This strategy produces long-term visibility instead of short PR blasts.
2. Salient PR
Salient PR is one of the most respected top crypto PR agencies. They’ve built deep relationships with top-tier crypto journalists and mainstream business media through years of experience in crypto PR.
What makes Salient PR particularly effective is their understanding of both crypto culture and mainstream media. They know how to translate complex blockchain innovations into stories that will resonate with business journalists and also maintain credibility with crypto-native audiences.
- Core Crypto Services:
- Public Relations – 100%
- Rating: 4.9/5 on Clutch
- Notable Crypto Clients: Kadena, TrustToken, Superlayer
- Crypto PR Case Study: Salient PR has strengthened Kadena’s position as a leading innovator in blockchain technology through strategic media coverage in Forbes, Fortune, CoinDesk, and other top outlets. By using deep Web3 expertise and strong media relations, they increased Kadena’s global visibility and credibility. The result was a reinforced reputation as a trusted leader in blockchain scalability and innovation.
- Client Testimonial for Crypto PR Services: Clients said that Salient PR consistently delivered items on time and maintained strong communication throughout the process. Their efforts led to over 20 meetings and about a dozen articles, increasing website traffic, visibility, and sales for the client. Kelsey from Sauce Labs said, “We’re super happy with them.”
Why Choose Salient PR as Your Crypto PR Agency?
As one of the best crypto PR firms, Salient PR is ideal for well-known projects seeking mainstream credibility. Their team includes former journalists who understand how to create ideas that get publicity. They’re particularly strong at helping founders become more recognized in the crypto industry.
3. Outset PR
Outset PR has become one of the top crypto PR firms by developing a data-driven approach to public relations. They have developed an exclusive technology called “Outset Data Pulse” that monitors audience engagement, adoption patterns, and crypto media performance. This analytical approach replaces traditional PR guesswork with measurable insights.
Outset PR has connections to 3000+ media outlets and a history of helping clients navigate the 2025 crypto landscape. They combine boutique-level service with enterprise-grade analytics. They’re particularly effective for projects that want to tie PR activities directly to business outcomes.
- Core Crypto Services:
- Public Relations – 70%
- SEO – 20%
- Blockchain Marketing – 10%
- Rating: 5.0 on Clutch
- Notable Crypto Clients: Dash, ChangeNOW, Step App, Choise.ai, GoMining, XPANCEO, Icons8
- Crypto PR Case Study: Salient PR helped Choise.ai to drive visibility for their new ecosystem and CHO token. They showcased CHO’s upgraded tokenomics. Plus, they showed the investment potential through consistent media outreach and strategic storytelling. This three-month campaign generated 60+ articles, 2,700+ re-publications across, and over 7 billion impressions.
- Client Testimonial for Crypto PR Services: Through Client testimonials on Clutch, we found out that Outset PR has executed a PR and traffic acquisition campaign for the product launch, securing media placements and engaging the target audience. They executed 25 collaborations that generated 500,000 views, a 20% increase in followers, and a 50% rise in conversions. Maria from Blockchain Development Co said, “Despite the technical complexity of the product, Outset PR quickly and thoroughly understood it.”
Why Choose Outset PR as Your Crypto PR Agency?
Outset PR is among the top PR agencies for blockchain startups because they connect PR activities to measurable business outcomes. Their in-house analytics monitor real traffic, engagement, and conversion metrics in addition to media placements. For crypto projects that need to justify PR spend with ROI data, Outset PR delivers transparency that traditional agencies can’t match.
4. GuerrillaBuzz
GuerrillaBuzz has built its reputation as one of the best crypto PR agencies. They specialize in guerrilla marketing strategies that give blockchain initiatives cultural importance. Rather than relying solely on traditional press releases and media pitches, GuerrillaBuzz creates attention-grabbing campaigns that get crypto communities talking.
Their approach works particularly well for projects launching in crowded markets where traditional PR tactics get lost in the noise. GuerrillaBuzz understands that in crypto, creating FOMO and cultural relevance often matter more than traditional media coverage.
- Core Crypto Services:
- Content Marketing – 40%
- Public Relations – 40%
- Blockchain – 20%
- Rating: 4.9/5 on Clutch
- Notable Crypto Clients: Telos, Fetch AI, MexC, ShareRing
- Crypto PR Case Study: GuerrillaBuzz partnered with Telos Blockchain (TLOS) to boost brand authority and visibility in the competitive blockchain space. TLOS is a third-generation, ESG-compliant Layer-1 network. Using tailored PR strategies and deep industry expertise, they secured 112 pieces of media coverage, reaching 565M+ audiences with over 2.7M estimated views and 6.3K engagements. Their campaign effectively positioned Telos as a leading energy-efficient blockchain executing ultra-fast, cost-effective smart contracts.
- Client Testimonial for Crypto PR Services: The clients say that they gained better brand visibility, thanks to GuerillaBuzz. They were hands-on and took the time to understand the client’s content and story. They also ensured excellent communication via email and messaging apps. “They penetrate different types of media, including medium publications and areas that other agencies often ignore.” – Justin, CEO of Telos Foundation
Why Choose GuerrillaBuzz as Your Crypto PR Agency?
Among the best blockchain PR agencies, GuerrillaBuzz is perfect for projects that are willing to take creative risks. If your crypto project has a bold personality and is not afraid of different tactics, GuerrillaBuzz can create the kind of viral momentum that traditional PR can not. They’re particularly effective for community-driven projects, meme coins with utility, and blockchain gaming projects that benefit from cultural relevance.
5. MarketAcross
MarketAcross is one of the oldest and trusted crypto PR agencies. They work with blockchain industry giants like Binance and Solana. Since 2014, they’ve specialized in results-based PR that combines media coverage, SEO, content marketing, and KOL partnerships.
With a vast network of crypto media relationships and proven ability to execute at scale, MarketAcross is very effective for projects that need widespread visibility across multiple channels at the same time.
- Core Crypto Services:
- Blockchain PR – 40%
- Content Marketing – 30%
- Blockchain Marketing – 20%
- Event Management – 10%
- Rating: 4.9/5 stars on Clutch
- Notable Crypto Clients: Binance, Polygon, Polkadot, Solana, Tezos, Avalanche
- Crypto PR Case Study: MarketAcross helped a Layer-1 blockchain platform amplify its mainnet launch announcement, achieving 54+ published articles, 847 social shares, and an estimated 2.84M views. Features appeared in CoinDesk, CoinTelegraph, Decrypt, TechCrunch, Reuters, and Yahoo Finance. The comprehensive campaign included interviews, social media amplification, and community engagement that positioned the platform as a major player in the competitive Layer-1 landscape.
- Client Testimonial for Crypto PR Services: “Their ability to adapt quickly to changes in the market, our needs, and emerging trends is impressive. MarketAcross understands crypto unlike any traditional PR firm.” – Co-Founder, Blockchain Infrastructure Platform
Why Choose MarketAcross as Your Crypto PR Agency?
MarketAcross is known as one of the top crypto PR agencies because of their track record of successful collaborations with well-known blockchain companies. Because you know exactly what you’re receiving before you pay, their results-based pricing strategy lowers risk.
Their crypto-native team understands regulatory considerations, market dynamics, and the unique challenges of blockchain PR. For projects that need enterprise-level service with guaranteed outcomes, MarketAcross delivers consistently.
6. ADS CONTROL
ADS CONTROL uses a hybrid model that blends traditional PR with paid media promotion. In today’s media landscape, they know that relying only on earned coverage isn’t enough. This integrated strategy makes them highly effective for crypto projects seeking broad exposure and stronger campaign reach.
Their specialty is creating PR campaigns that gain organic traction while simultaneously using targeted advertising to ensure the message reaches the right audiences across crypto platforms, social media, and blockchain-specific publications.
- Core Crypto Services:
- Blockchain marketing – 45%
- Marketing Strategy – 20%
- PR – 20%
- Social Media Marketing – 10%
- Other Marketing – 5%
- Rating: 4.1/5 on Clutch
- Notable Crypto Clients: Bohemian Bulldogs, MetaCossacs, CRYPTOINFLUENCERS, NDA, Heroes Battle Arena
- Crypto PR Case Study: As a marketing partner, ADS CONTROL supported CRYPTOINFLUENCERS with a one-month campaign focused on building brand awareness and effective influencer collaborations. Through social media management and targeted advertising, the team expanded the project’s reach and secured high-impact partnerships. The campaign boosted CRYPTOINFLUENCERS’ visibility and positioned them as a growing player in the Web3 influencer marketing space.
- Core Crypto Services:
- Client Testimonial for Crypto PR Services: Clients say that thanks to ADS CONTROL, they successfully established their community and completely sold out their collections. The team has a responsible approach to work and responds to the requirements with understanding. Their experience in analyzing results stood out. “Everything was excellent.” – Maksim, Digiway.
Why Choose ADS CONTROL as Your Crypto PR Agency?
They are especially useful for token launches, exchange listings, and significant partnership announcements where timing and exposure matter. Their comprehensive approach not only helps generate content but also ensures that it effectively reaches your intended audience.
7. Kryptonite Interactive
Kryptonite Interactive has carved out a niche as one of the best crypto PR agencies. They understand that in blockchain, communities aren’t just audiences, they’re stakeholders, advocates, and often investors. Their PR approach focuses on building and activating communities while securing media coverage that reinforces community narratives.
This community-first methodology makes them particularly effective for DAO projects, community-driven blockchain platforms, and any crypto project where grassroots support matters as much as media coverage.
- Core Crypto Services:
- Affiliate Marketing – 10%
- Blockchain Marketing – 10%
- Content Marketing – 10%
- Email Marketing – 10%
- Event Management – 10%
- Market Research – 10%
- Marketing Strategy – 10%
- Pay Per Click – 10%
- Public Relations – 10%
- Social Media Marketing – 10%
- Rating: 4.9/5 on Clutch
- Notable Crypto Clients: Tissot, MobilityWare, BIC, USDFI, Malbon Golf
- Crypto PR Case Study: Kryptonite provided a high-impact digital collectible marketing campaign to ECOWATT, an industry leader in carbon certificate management and sponsor of an F1 team. By increasing community involvement and brand awareness, the program assisted ECOWATT in reaching a $15 million market valuation and solidifying its place in the sustainable energy industry.
- Core Crypto Services:
- Client Testimonial for Crypto PR Services: According to Clutch, Thanks to Kryptonite Interactive’s strategies, the client has seen a 70% increase in website traffic, an expansion on the customer base, and an enhanced market position. They were particularly proactive and dedicated. “Their profound understanding of the fintech industry and proactive approach set them apart.” – Hannah from FinTech StartUp
Why Choose Kryptonite Interactive as Your Crypto PR Agency?
Kryptonite Interactive offers a refreshing alternative to traditional top-down PR. They’re very efficient for decentralized projects, community-governed protocols, and blockchain platforms that need to balance PR with community authenticity. Their campaigns feel local while achieving professional media results.
8. Youyaa
As a top crypto PR firm, Youyaa has made a name for itself, especially in European markets. Their area of expertise is assisting blockchain and cryptocurrency projects in navigating the complex regulatory environment in Europe. Their multilingual team can execute campaigns across multiple European markets simultaneously.
Youyaa’s deep understanding of European media dynamics and crypto laws makes them stand out. They are experts in crafting compelling stories that appeal to European cryptocurrency users and investors while also adhering to various EU rules.
- Core Crypto Services:
- Advertising – 10%
- Blockchain Marketing – 10%
- Branding – 10%
- Content Marketing – 10%
- Marketing Strategy – 10%
- Mobile & App Marketing – 10%
- Pay Per Click – 10%
- Public Relations – 10%
- Search Engine Optimization – 10%
- Social Media Marketing – 10%
- Rating: 4.9/5 on Clutch
- Notable Crypto Clients: Acorns, Synergy, Super Retro Gamer, Tide, NorthStar
- Crypto PR Case Study: YouYaa partnered with ZChains to boost its global visibility and credibility in the crypto space. Through targeted PR, media collaborations, and SEO-focused content on top outlets like CryptoPotato and ZyCrypto, the campaign drove a 12,300% increase in website traffic, 764% more platform sign-ups, and secured high-authority backlinks, positioning ZChains as a recognized leader in blockchain innovation.
- Client Testimonial for Crypto PR Services: YouYaa’s work appeared in two leading finance publications and a podcast. Their efforts boosted the client’s LinkedIn followers by 67%, and a test social media campaign delivered valuable insights for planning future campaigns. “They were a lot of fun to work with.” – Soraya, Sharely
Why Choose Youyaa as Your Crypto PR Agency?
Youyaa stands out as a leading crypto PR agency for projects entering or growing in European markets. The team understands regional regulations like MiCA and GDPR, along with how crypto media works across Europe. Their local knowledge helps blockchain companies gain visibility and credibility where international agencies often fall short.
9. Lunar Strategy
Lunar Strategy is known as one of the top crypto PR agencies. They help crypto CEOs and founders become respected thought leaders through speaking engagements, podcast appearances, and carefully placed media coverage. Rather than chasing quick PR wins, their focus is on building a strong, lasting reputation.
Lunar Strategy is particularly effective for projects seeking institutional credibility, VC funding, or mainstream recognition, as it has deep relationships across both crypto-native and mainstream business media.
- Core Crypto Services:
- Digital Strategy – 50%
- SEO – 25%
- SMM – 25%
- Rating: 4.9/5 stars on Clutch
- Notable Crypto Clients: ConsenSys, Kraken, Ledger, Cardano
- Crypto PR Case Study: Over a 3-month campaign with Cardano, we managed KOLs to amplify key ecosystem narratives and produced PR articles highlighting Cardano’s DeFi initiatives and use cases. The campaign achieved 9,036 engagements, 528.5K views, and 120,540 estimated article views.
- Client Testimonial for Crypto PR Services: Lunar Strategy conducted a pre-launch, which increased the client’s traffic by 50%. Moreover, it felt like they were a part of their internal team by adapting well to the workflow. One of the clients said, “They gave us a professional site that was easy to navigate and update.“
Why Choose Lunar Strategy as Your Crypto PR Agency?
One of the best PR agencies for blockchain businesses looking for founder-led visibility is Lunar Strategy. They are good at CEO positioning, assisting cryptocurrency leaders in becoming the preferred sources for reporters. Lunar Strategy’s capacity to obtain tier-one media coverage is unique for businesses looking for venture capital funding or widespread awareness outside of the crypto community.
Rather than focusing on short-term media placements, their strategy is to create long-term media connections. This establishes crypto executives as industry experts and therefore generates ongoing visibility.
10. Coinband
Coinband has made a name for itself as the go-to crypto PR agency for early-stage blockchain projects and token launches. They’ve developed a specialized playbook for crypto startups that need maximum PR impact on limited budgets. Their strategy places a high value on quick visibility, which generates excitement. Coinband’s understanding of cryptocurrency launch dynamics is what makes them so useful for startups.
- Core Crypto Services:
- Blockchain Marketing – 70%
- SMM – 15%
- Public Relations – 10%
- Other Digital Marketing – 5%
- Rating: 4.9/5 stars on Clutch
- Notable Crypto Clients: GT Protocol, Crypto GPT, GO Token, PUMLx
- Crypto PR Case Study: GT Protocol is an AI-powered DeFi platform offering automated trading, smart portfolio management, and seamless DeFi integration. It leverages AI to optimize asset allocation, manage risk, and deliver real-time insights, empowering investors of all levels to trade smarter. The campaign aimed to raise $600K at IDO, reach over $20M in trading volume on launch day, and build a community of more than 100K members.
- Client Testimonial for Crypto PR Services: According to a review on Clutch, Coinband’s work generated more media coverage, increased high-quality leads, improved social media engagement, and boosted conversion rates for the client. The team met all deadlines, stayed within budget, communicated clearly, and proved knowledgeable and dependable. “They were transparent and truthful communicators who fulfilled all of our deadlines and budget.” – Felix, coinIX
Why Choose Coinband as Your Crypto PR Agency?
Coinband, one of the top blockchain PR firms, focuses on getting more done with less. They are perfect for early-stage cryptocurrency startups that require expert public relations but cannot pay enterprise-level rates. Because of their startup-focused methodology, they are excellent at flexible messaging and rapid revision.
For token launches, seed rounds, or initial market entry, Coinband delivers startup-appropriate PR that drives results.
Our Methodology for Selecting Top Crypto PR Agencies
So let’s talk about how we created this list. We began by researching across Google, Clutch, crypto-specific directories, and industry publications. After reviewing 300+ agency profiles, 40+ industry lists, and dozens of crypto PR case studies, we compiled an initial list of 150+ agencies claiming crypto PR expertise.
However, blockchain specialization and actually delivering results are very different things. To narrow our list to the 10 best crypto PR firms, we evaluated each agency across multiple dimensions:
- Industry Reputation: Credibility was verified through Clutch reviews, client testimonials, and referrals from actual blockchain companies. Agencies known for genuine client success ranked higher than those relying on self-promotion.
- Crypto-Specific Expertise: Agencies needed true blockchain and crypto PR experience, not general PR firms with a few crypto clients. We prioritized teams deeply familiar with blockchain technology, crypto culture, and the industry’s media ecosystem.
- Media Relationships: Top-tier agencies maintain strong ties with major crypto outlets like CoinDesk, The Block, Decrypt, and CoinTelegraph, as well as mainstream business media. We evaluated each agency’s proven ability to secure coverage in these publications.
- Verified Client Results: Only agencies with real, documented case studies showing measurable results were considered. Vague claims without proof were excluded.
- Regulatory Awareness: With crypto’s complex and evolving legal landscape, agencies needed to demonstrate compliance knowledge and sensitivity to jurisdictional regulations.
- Service Specialization: The best agencies stood out through clear focus areas, such as KOL marketing, executive positioning, launch PR, or community-driven campaigns.
After applying these filters, we got to our final selection of 10 agencies that consistently demonstrate the ability to deliver measurable results for crypto and blockchain projects.
Frequently Asked Questions About Crypto PR Agencies
What is a crypto PR agency?
A crypto PR agency handles public relations for blockchain, crypto, and Web3 projects. They know the industry, its media, and its communities. Their job is to secure coverage, build credibility, and manage communication during launches or crises.
How are crypto PR agencies different from traditional PR firms?
They understand blockchain tech, crypto culture, and token regulations. They have direct ties with crypto media like CoinDesk, The Block, and Decrypt. They know how to communicate authentically with both media and crypto communities.
How much do crypto PR agencies charge?
Monthly fees usually range from $5,000 to $30,000+, depending on scope and agency size. Token launch campaigns can cost $10,000–$50,000+. Big agencies may charge more. Always ask for a clear scope of work before signing.
What results should I expect from a top crypto PR agency?
Within two to three months, you can expect increased brand awareness, improved web presence, and media coverage. They also assist in managing communications during complex situations. Just keep in mind that nobody can promise immediate buzz or high-level coverage.
How do I choose the right crypto PR agency?
Look for proven results, case studies, and client testimonials. Choose an agency that understands your niche, whether it’s DeFi, NFTs, gaming, or infrastructure. Make sure they have strong media relationships and transparent reporting.