The Best Crypto Podcasts: Essential Listening for Crypto Businesses in 2026
- thekollab
- 15 min read
- Why Crypto Podcasts Matter for Your Business
- The Top 10 Crypto Podcasts Every Business Should Know
- How We Choose the Right Crypto Podcasts
- Why Your Business Needs Crypto Influencers
- How We Choose the Right Crypto Podcasts
- Frequently Asked Questions
Why do some crypto projects break into the spotlight while others with stronger tech fall behind?
A big part of the answer sits in the conversations that shape the space. The influencer marketing world reached more than $32.55 billion in 2025, and crypto holds a large share of that momentum. Podcasts sit at the center of it. They help projects build trust, tell real stories, and speak directly to communities without platform restrictions.
Traditional crypto ads still hit walls on major channels, but podcasts open a direct path to people who care about the industry. More than 659 million global crypto owners look for reliable voices, and many of them tune in daily.
This guide highlights the best crypto podcasts that matter to any business that wants attention, stronger visibility, and long-term growth.
Here’s who made it to our list:
- Unchained (Laura Shin)
- What Bitcoin Did (Peter McCormack)
- Bankless (Ryan Sean Adams & David Hoffman)
- The Defiant (Camila Russo)
- Hashing It Out (Elisha Owusu Akyaw)
- The Bad Crypto Podcast (Joel Comm & Travis Wright)
- Stephan Livera Podcast (Stephan Livera)
- Bitcoin Audible (Guy Swann)
- The Pomp Podcast (Anthony Pompliano)
- Crypto 101 (Bryce Paul)
Why Crypto Podcasts Matter for Your Business
If you try to promote a crypto project through the usual channels, you will face difficulties. Facebook and Google keep crypto ads under strict limits, so businesses look for better paths. Podcast marketing delivers 38.5 percent ROI across industries, which turns it into one of the strongest tools for crypto growth.
The numbers point toward a clear trend. The podcast market grows at a 26.7% CAGR and is on track to reach $327.83 billion by 2034. One detail drives a lot of this momentum. About 70% of listeners use mobile devices. This creates a natural fit for founders, traders, analysts, and operators who want quick access to useful information during the day.
Now look at the crypto market. It sits at $2.96 trillion in 2025 and moves toward $7.98 trillion by 2030. The important detail for any business is this. About 68.5 percent of the total market value comes from institutional players. These people do not follow hype. They look for clear explanations and trust long-form formats before they allocate capital.
Crypto influencers see engagement rates around 5.2%, which leaves most paid media far behind. When brands work with crypto voices, they often see returns that reach four to six times more than traditional ad spend. This type of lift turns into a major advantage for any project.
Podcast features and sponsorships work for four reasons:
- You get a long window to explain your project with clarity and depth.
- You benefit from the host’s reputation, and 61 percent of listeners say they trust that voice for crypto advice.
- You can reach the exact audience you want, from DeFi followers to NFT buyers to Bitcoin-focused groups.
- You can track results through promo codes and custom landing pages, so every dollar has proof behind it.
The Top 10 Crypto Podcasts Every Business Should Know
Unchained (Laura Shin)
Unchained is one of the longest-running shows in the crypto world. The podcast focuses on major developments across the full ecosystem. It covers blockchain tech, DeFi protocols, regulation, and new project launches. Each episode runs close to an hour, which gives room for clear explanations and detailed insights.
Laura Shin hosts the show. She entered the crypto space in 2016 as one of the first reporters from mainstream media to cover it full-time. She worked as a senior editor at Forbes, wrote The Cryptopians, and spoke at events such as the IMF and TEDx. Her work on the 2016 DAO hack helped many people understand what happened during that moment. Leaders across the industry trust her reporting.
Why Unchained is one of the Best Crypto Podcasts
Unchained gives listeners direct and honest conversations. Shin invites high-profile guests and asks sharp questions that many hosts avoid. Businesses benefit from her reputation, since it helps explain projects to serious investors with clarity. The long format supports topics that need careful detail, which makes it a strong fit for complex products, protocols, or regulatory angles.
What Bitcoin Did (Peter McCormack)
What Bitcoin Did (now known as The Peter McCormack Show) focuses on Bitcoin and the world around it. The show covers Bitcoin development, adoption, macro topics, mining, energy use, privacy, security, and themes linked to freedom and human rights.
As one of the best crypto podcasts, it has more than 900 episodes and more than 7 million downloads, which places it at the top of the Bitcoin podcast space. New episodes come out twice a week, so the audience stays active and loyal.
Peter McCormack hosts the show. He is a British Bitcoin investor and a former digital marketing executive. He launched the podcast in 2017 and built it with a simple, honest voice that feels familiar to listeners. Before Bitcoin, he ran digital agencies and worked in senior roles at media companies. His story includes earning 1.2 million dollars from Bitcoin, losing most of it, and rebuilding his finances from zero. He also bought Real Bedford FC and added Bitcoin to the club’s treasury, which shows how he puts the asset to work in real life.
Why What Bitcoin Did is one of the Best Crypto Podcasts
McCormack speaks in clear, plain language and makes Bitcoin easy to understand. His guest list features Adam Back, Brian Armstrong, Nayib Bukele, Vitalik Buterin, and many other major figures. For businesses, the show offers direct access to the largest Bitcoin audience in the world. It blends trust, reach, and authenticity in a way that helps founders, teams, and investors speak to retail listeners and grassroots supporters across the Bitcoin ecosystem.
Bankless (Ryan Sean Adams & David Hoffman)
Bankless focuses on Ethereum, DeFi, and the wider Web3 world. The show covers DeFi protocols, yield strategies, Ethereum upgrades, DAOs, decentralized governance, NFTs, tokenization, and core Web3 infrastructure. New episodes come out several times a week, which keeps listeners close to new project launches and market shifts.
Ryan Sean Adams and David Hoffman host the podcast. Both work inside the industry. Adams is a former healthcare tech CEO who sold startups and built tools used by a large share of U.S. hospitals. He now runs Mythos Capital, a crypto fund that supports high-net-worth clients. Hoffman entered crypto in 2017 and holds almost all of his wealth in Ethereum. He lives the bankless idea that gives the show its name. Together, they raised a 35-million-dollar venture fund for early Web3 teams. This gives them access to founders, investors, and protocols long before those projects reach the mainstream.
Why Bankless is one of the Best Crypto Podcasts
The hosts speak from real experience. They build products, invest in teams, and work with DeFi tools every day. Their track record gives weight to their views. They have interviewed Vitalik Buterin several times and stay close to the people who push the Ethereum ecosystem forward. For businesses that want trust inside the DeFi world, stronger community ties, or a path toward early-stage investor attention, Bankless offers a direct link to the builders who shape Web3.
The Defiant (Camila Russo)
The Defiant focuses on DeFi and Web3 finance. The show covers protocols, governance, stablecoins, Layer 2 scale solutions, and treasury management. Each episode explains how a project works and the problem it aims to solve. Listeners get a clear view of the fast-moving decentralized finance world and a better sense of where new trends may lead.
Camila Russo hosts the podcast. She is a journalist and author with experience at Bloomberg, where she worked on macro and emerging markets. She wrote The Infinite Machine, a well-known book on Ethereum. She created The Defiant to offer independent coverage of DeFi and to give founders, developers, and investors a direct voice. Her background helps her break down complex ideas in a way that feels direct and honest. Both new entrants and seasoned professionals trust her take on the market.
Why The Defiant is one of the Best Crypto Podcasts
The Defiant gives listeners clear, factual insight. It helps teams and investors understand governance models, token design, and protocol strategies without hype or noise. Camila has a strong reputation and reaches both technical and financial audiences. The show helps businesses and users see real opportunities and real risks with no confusion.
Hashing It Out (Elisha Owusu Akyaw)
Hashing It Out is another popular crypto podcast that focuses on blockchain at a deep technical level. The show covers cryptography, smart contracts, core infrastructure, and new protocol designs. Each episode explains how systems function, why they matter, and the obstacles teams face while they scale. It serves builders, developers, and anyone who wants a clear view of the technical side of crypto.
Elisha Owusu Akyaw hosts the podcast. Many know him as GhCryptoGuy. He speaks with developers, cryptographers, and founders. He asks direct questions that uncover how each system works. His background spans technology and journalism. He breaks down technical ideas in plain language without losing accuracy. His role at Cointelegraph gives him access to strong guests across the industry. Listeners trust his interviews because he focuses on clarity and truth instead of hype. His perspective connects the media world with the development world and gives projects a path to a smart, informed audience.
Why Hashing It Out is one of the Best Crypto Podcasts
The show offers sharp technical insight with no noise. It moves past news cycles and price talk and gives practical views on blockchain design, security, scale solutions, and protocol architecture. Builders and investors get clear information they can use. Elisha’s style keeps complex material easy to follow but exact. It is one of the best choices for technical teams and developers who want a serious, detail-first format.
The Bad Crypto Podcast (Joel Comm & Travis Wright)
The Bad Crypto Podcast is the best podcast to learn about crypto in a simple, friendly way. The show explains coins, wallets, networks, and basic tools in clear language. It blends news, interviews, and short stories that make the crypto world feel easy to enter. The tone stays light and accessible, which suits beginners and curious listeners.
The hosts of the podcast are Joel Comm and Travis Wright. Joel is a New York Times bestselling author and early internet entrepreneur. He has built multiple online businesses and brings years of experience in translating technology for a broad audience. Travis Wright is a marketing strategist and technology consultant. He has helped launch blockchain projects and advised companies on using crypto to grow audiences.
Together, they share personal stories, lessons from their own successes and failures, and insights from years in the crypto space. Their combined experience gives listeners practical, trustworthy guidance.
Why The Bad Crypto is one of the Best Crypto Podcasts
The show is clear, friendly, and ideal for people who want an easy start. It helps projects speak to a broad audience with simple explanations that build confidence. They speak with honesty and make newcomers feel welcome. Their humor keeps each episode lively and helps listeners stay engaged. The podcast stays accurate while keeping the mood relaxed, which makes it a useful choice for education-focused campaigns.
Stephan Livera Podcast (Stephan Livera)
The Stephan Livera Podcast is one of the top Bitcoin podcasts. The show covers monetary theory, the Lightning Network, self-custody, and economic sovereignty. Each episode explains how Bitcoin works, why it matters, and how it can support financial independence. It appeals to listeners who want a clear, deep view of Bitcoin that goes far beyond short-term price action.
The host is Stephan Livera, a Bitcoin educator and thinker. He studies economics, especially Austrian economics, and applies it to Bitcoin. He interviews developers, investors, and thought leaders. Stephan has built trust in the community for his clear, principled views. He explains complex topics in simple language. He is well respected among Bitcoin-native audiences. His work combines philosophy, technology, and economics. Projects benefit from exposure to a thoughtful and engaged audience.
Why Stephan Livera’s Podcast is one of the Best Crypto Podcasts
The podcast offers depth, clarity, and real insight. It helps listeners understand Bitcoin’s core principles and long-term value. It suits projects that focus on Lightning, self-custody, security, or education. The audience is engaged and serious about the Bitcoin mission, so a feature on the show signals trust and alignment.
Bitcoin Audible (Guy Swann)
Bitcoin Audible explores the ideas behind Bitcoin through classic essays and writings. Each episode reads and analyzes key texts to explain Bitcoin’s history, principles, and vision. The show combines narration with clear commentary to make Bitcoin’s philosophy understandable and relevant.
Guy Swann hosts the podcast. He is a Bitcoin educator and narrator. He selects important essays and explains their meaning in plain language. His approach helps listeners grasp both the technical and philosophical sides of Bitcoin. He focuses on clarity, patience, and insight, highlighting lessons from Bitcoin pioneers. His audience includes newcomers and experienced supporters who want a thoughtful perspective. Projects can use the podcast to connect with listeners who value education, ideology, and careful analysis.
Why Bitcoin Audible is one of the Best Crypto Podcasts
The podcast stands out for its focus on philosophy and history. It shows why Bitcoin exists and what it represents. Projects reach an audience committed to long-term adoption and learning. The show is trusted, thoughtful, and uniquely suited for listeners who value depth over hype.
The Pomp Podcast (Anthony Pompliano)
The Pomp Podcast explores finance, digital assets, and macro trends. Each episode explains how crypto fits into the broader financial system. The show features interviews with investors, entrepreneurs, and policymakers, providing insight for anyone interested in both traditional finance and digital assets.
Anthony “Pomp” Pompliano hosts the show. He is an investor and entrepreneur with a strong network across finance and crypto. He speaks with leaders from Wall Street, venture capital, and blockchain. Pomp connects traditional and digital finance for his audience, which includes investors, business leaders, and decision-makers. Projects gain exposure to professionals who influence adoption and funding. Pomp emphasizes real insight over hype, helping listeners understand opportunities and risks with clarity.
Pomp’s influence goes beyond the podcast. He is one of the top crypto influencers on Twitter, and his posts often guide market discussions. That extra visibility gives projects wider exposure across the industry.
Why The Pomp Podcast is one of the Best Crypto Podcasts
Pomp meets serious investors and professionals. They provide credibility for projects that target institutional audiences. The audience trusts his perspective, which makes it a strong choice for strategic outreach and thought leadership.
Crypto 101 (Bryce Paul)
Crypto 101 teaches the fundamentals of cryptocurrency and blockchain. The show explains coins, wallets, networks, and investing in clear, simple language. It is the best crypto podcast for beginners and is designed to help listeners understand crypto without feeling overwhelmed.
The podcast is hosted by Bryce Paul, a crypto educator and communicator. Bryce has spent years studying blockchain and digital assets. He guides beginners through the basics and shows how technology works.
He focuses on clarity. Bryce interviews experts, highlights trends, and shares lessons from the crypto world. His approachable style makes learning simple and trustworthy. Listeners follow him because he explains both the technology and the investing side without jargon or hype.
Why Crypto 101 is one of the Best Crypto Podcasts
The show is perfect for onboarding and education. It simplifies crypto without losing accuracy. Projects can use it to explain products or concepts to new users. Bryce creates trust and confidence in his audience, making it a strong choice for educational outreach.
How Do Crypto Podcasts Drive Marketing Impact?
Not all podcast partnerships deliver the same value. Some involve sponsorships, where you pay for ad reads. Others use guest appearances, where founders tell their story. Then there are true influencer partnerships, where hosts actively support your project. Each approach serves different goals and budgets.
Podcast hosts act as Key Opinion Leaders in crypto, with influence that goes far beyond their shows. In 2024, influencers created 1.4 billion posts, generating $236 billion in Earned Media Value. That represents an average 8.4 times return on investment.
The mix of platforms matters. Instagram and Facebook account for 58 percent of ROI-driven crypto campaigns, while YouTube drives 26 percent through long-form content, including podcast videos. If your team wants consistency across audio and video, we also analyzed the best YouTube crypto channels for founders and businesses.
The influencer advertising market is worth $21.1 billion because it delivers real results. In crypto, 61 percent of consumers rely on influencer recommendations when making decisions. That level of trust drives measurable outcomes, from attracting new users to increasing token adoption.
Podcasters bring value in several ways. They produce content for audiences that pay attention, giving your message a direct path to engaged listeners. They lend credibility to your project in ways that paid ads cannot. They create space to explain complex products, protocols, or strategies in detail. They also connect teams with other industry players and can act as co-marketing partners, sharing your launch or campaign across their networks. For businesses, this mix of reach, trust, and expertise makes podcast partnerships a highly effective tool for growth.
Why Your Business Needs Crypto Influencers
The crypto influencer world is complex and highly specialized. Bitcoin maximalists avoid altcoins, DeFi enthusiasts focus on yield farming, and NFT collectors operate in entirely separate circles. Choosing the wrong partner can harm a project’s reputation for years.
Compliance adds another layer of risk. Different countries enforce different rules for crypto promotion. A campaign that works in the UAE could trigger fines in the U.S.. Successful partnerships require deep industry knowledge and established relationships that take years to build.
Professional crypto marketing agencies help businesses navigate this landscape. They identify the right influencers and podcasts that focus on real engagement rather than only metrics. A podcast may have millions of downloads, but if the audience does not match your project, the exposure is wasted.
Managing relationships at scale is very important. Top crypto podcasters receive constant pitches. Existing connections, understanding content preferences, and offering fair sponsorship terms often determine whether a project secures a partnership. Clear campaign timelines and deliverables keep collaborations efficient and productive.
Crafting content for crypto audiences requires balance. Messaging must educate and inform while still promoting a project. Overly promotional content turns audiences away. Understated messages fail to drive action. Everything must also comply with regulations in multiple jurisdictions, which evolve rapidly.
Tracking performance is not simple. Agencies that achieve 4x to 6x ROI build attribution models, A/B test partnerships, and optimize campaigns to hit benchmarks like 38.5 percent social media ROI.
Long-term strategies outperform one-off sponsorships. Building authentic partnerships, creating ambassador programs with hosts, and maintaining a presence in their communities delivers compounding returns over time.
DIY influencer outreach often costs more than working with agencies. Misaligned partnerships, compliance errors, and poorly vetted influencers can drain budgets. Missing opportunities with top hosts adds to this risk as well. With 26% of marketers allocating over 40% of budgets to influencer campaigns, mistakes are costly and can threaten a project’s success.
How We Choose the Right Crypto Podcasts
Not all podcasts deliver the same value, so our team listens closely to dozens of episodes each week to identify the ones that truly matter. We pay attention to the audience, the host, and the way content is presented, making sure projects reach the people who care most.
Audience relevance comes first. Some podcasts attract Bitcoin maximalists, others DeFi enthusiasts or NFT collectors. Matching a project to the right listeners can make all the difference in engagement and adoption. Host credibility is just as important. Trusted voices lend instant authority, and we focus on shows where the audience respects the host’s experience and perspective.
Content quality guides our selection. Episodes that explain complex ideas clearly and thoughtfully get priority over surface-level coverage. Engagement metrics also play a key role. We look at comments, social shares, and repeat listeners to ensure the show has a loyal and active following, not just high download numbers.
Cross-platform presence multiplies impact. Podcasts that maintain strong activity on YouTube, Twitter, or Instagram extend a project’s reach far beyond the audio. Finally, every selection aligns with the project’s goals, whether it’s educating users, attracting investors, or building community. This approach makes sure that each partnership delivers credibility, connection, and measurable results.
Conclusion
Crypto podcasts have become spaces where the industry shares ideas and shapes real decisions. These shows connect projects with the builders, investors, and early adopters who drive the market forward.
Hosts like Laura Shin, Peter McCormack, and the Bankless team give projects access to audiences that matter. Influencer marketing in crypto consistently outperforms traditional channels. Ignoring podcasts is leaving opportunity on the table.
The real advantage comes from partnerships that place your project in front of listeners who trust the hosts’ voices. The projects that succeed focus on smart influencer strategies rather than big budgets alone.
For businesses ready to grow, understanding the podcast ecosystem is just the start. Partnering with experts who can turn awareness into action ensures your project reaches the right audience and makes a meaningful impact.
Frequently Asked Questions
Why use crypto podcasts for marketing?
Crypto podcasts offer a long format to explain complex projects clearly. They provide credibility through the host’s trusted voice and allow targeted outreach to audiences like DeFi followers, NFT buyers, or Bitcoin-focused listeners. Promo codes and custom landing pages make campaign results trackable.
How do crypto podcast audiences differ from other marketing channels?
Podcast listeners pay attention. They take the time to understand the content and trust what the host says. Unlike social media, they are not just scrolling. For crypto marketing agencies, this means reaching active community members, investors, and people who make decisions in the space.
How long should a crypto podcast sponsorship last?
Campaigns can be one-off or cover multiple episodes. Longer sponsorships give more time to explain a project and build awareness. Agencies often combine multiple episodes with feature spots for maximum effect.
Can crypto podcasts help with brand credibility?
Yes. Being on a trusted podcast signals expertise and reliability. It reaches listeners who value the host’s opinion, boosting trust for your project or brand.
Are crypto podcasts effective for crypto education?
Absolutely. They allow projects to explain tools, wallets, and protocols in detail. Listeners learn without feeling rushed, which increases adoption and engagement.