Crypto PR & Earned Media Services
Boost Your Web3 Project’s Visibility with Crypto PR Services
PR is how Web3 projects earn trust in a noisy market. Through dedicated crypto pr services, we deliver sharp story angles, data-led announcements, founder interviews, and expert commentary timed to the news cycle. We build the pitch list, prep press assets, and handle embargoes, which makes it easier for journalists to say “yes” and for your project to be seen.
Increased
Visibility
Gain exposure through high-profile Web3 media placements.
Enhanced
Credibility
Build trust and authority through crypto PR coverage from reputable sources.
Broader
Reach
Reach a wider audience through diverse media channels.
Cost-Effective Marketing
Leverage crypto PR and earned media for long-lasting impact.
How We Work
Our Crypto PR and earned media services are built to earn coverage and trust for your projects.
We shape the story, build the pitch list, brief your spokespeople, and time outreach to the news cycle.
Every step is practical, trackable, and aimed at coverage that moves the needle.
Media Strategy
Development
We design a crypto media outreach plan that maps your story to journalists
who cover your chain, vertical, and region.
You get a ranked pitch list, key messages, embargo timing, and a follow-up schedule so nothing drifts.
Press Release
Creation
We write newsroom-ready crypto press releases:
clear hook, real numbers, audit status, and on-chain context.
Built for Web3 reporters with links to docs and your media kit.
Media
Outreach
Through our pr services, we connect your project
with reporters who actually cover
your chain, market, and stage.
We line up the right Web3 outlets
and share clear briefing notes,
which makes quality coverage more likely.
Coverage &
Monitoring
We secure placements with tier-one tech
and niche Web3 outlets, then track every mention and link.
Our crypto PR services include a live coverage log and link status checks,
which make results clear and next steps obvious.
Reporting &
Analysis
We provide clear reports on media impact and reach.
Our crypto pr services log every placement and link, track referral
traffic, share-of-voice, and social pickup, and highlight next steps.
Media Strategy
Development
We design a crypto media outreach plan that maps your story to journalists
who cover your chain, vertical, and region.
You get a ranked pitch list, key messages, embargo timing, and a follow-up schedule so nothing drifts.
Press Release
Creation
We write newsroom-ready crypto press releases:
clear hook, real numbers, audit status, and on-chain context.
Built for Web3 reporters with links to docs and your media kit.
Media
Outreach
Through our pr services, we connect your project
with reporters who actually cover
your chain, market, and stage.
We line up the right Web3 outlets
and share clear briefing notes,
which makes quality coverage more likely.
Coverage &
Monitoring
We secure placements with tier-one tech
and niche Web3 outlets, then track every mention and link.
Our crypto PR services include a live coverage log and link status checks,
which make results clear and next steps obvious.
Reporting &
Analysis
We provide clear reports on media impact and reach.
Our crypto pr services log every placement and link, track referral
traffic, share-of-voice, and social pickup, and highlight next steps.
Our Success Stories
See how our Influencer/KOL Partnerships have helped Web3 projects achieve outstanding results.
18 sources, generating
0.5M+
impressions
1.2M views
on announcement video
250% increase
of followers on X profile (@0xSoulProtocol).
Client: Soul Protocol
How we helped Soul Protocol with an explosive launch
“ theKOLLAB has been a pleasure to work with. Their high-caliber network and professionalism are rare gems in the web3 industry. Highly recommend. “
Ready to Enhance Your Project’s Visibility?
FAQ
What is Crypto PR?
Crypto PR is a branch of public relations that focuses on building reputation for cryptocurrency projects, blockchain and Web3 companies, NFT collections, and DeFi protocols. It uses tactics such as storytelling, media coverage, brand-building, and growing your company’s credibility with investors and the community. Unlike traditional PR, crypto PR requires an understanding of blockchain technology and the ability to work with a highly skeptical audience.
How do You Handle Negative Press and PR Crises?
At theKOLLAB, we approach crisis management with transparency and a timely response. Each case requires a unique approach. Here are some steps that we take:
- We monitor media sentiment and community chatter in real time.
- We prepare on-brand responses to misinformation or FUD.
- We coordinate with your internal team to control the narrative press and maintain brand trust.
By staying proactive and consistent, our crypto PR team helps turn challenges into opportunities for transparency and credibility.
How Much Do Your Crypto PR Services Cost?
The price for our crypto PR services depends on your project and media goals. To provide you with more accurate prices, please book a call with our team, and we’ll tailor a plan that fits your goals, budget, and target regions.
Why Should I Choose theKOLLAB’s Crypto PR Services?
Apart from being a crypto marketing agency that specializes in the industry, theKOLLAB has other advantages, which are:
- We specialize in Web3, blockchain, and DeFi, NFT communications.
- We have strong relationships with top-tier crypto media and KOLs.
- We have proven experience with token launches, drops, and exchange listings.
- We launch integrated campaigns that align PR with your community and marketing goals.
- We provide transparent reporting and reputation tracking.
- We treat each project as our own and handle it with care.
What’s Included in Your Crypto PR Service?
Our crypto PR services include:
- Development of strategic PR messaging
- Collaboration with KOLs for additional reach
- Writing and distribution of press releases
- Outreach of the media outlets
- Interview and feature coordination
- Management of crisis communication and reputation
- Analytics and coverage reporting
Depending on your case, we will design a dedicated package of services.
How do You Measure the Success of Your PR Campaigns?
We evaluate the PR campaign’s outcome using a variety of metrics. Those include media coverage volume, publication quality, sentiment analysis, referral traffic, and audience engagement. In addition, we assess how our campaign impacted community growth, token adoption, and overall market sentiment. We make sure that each campaign is designed and executed to deliver measurable results for your Web3 project.