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From a Grounded Grocery Store to the Moon: The Inspiring Journey of Carl Runefelt


In the vast landscape of online influencers, success stories often arise from the most unlikely of origins. Carl “The Moon” Runefelt’s incredible journey from a humble grocery store worker in Sweden to a prominent figure in the world of web3 is a testament to the power of determination and belief in the law of attraction. Through his unwavering commitment, Carl has transformed himself from an average dreamer into a crypto superstar, gaining wealth, social influence, and entrepreneurial success along the way.

Humble Beginnings

Born and raised in Sweden, Carl Runefelt had a modest upbringing. Working in a local grocery store, he was content with his life but felt a deep yearning for something more significant. Despite the mundane nature of his job, Carl never lost sight of his dreams and aspirations. He believed that there was more to life than stacking shelves and working the check-out counter. This desire for more fuelled his relentless pursuit of personal growth and success.

Finding Something to Beleive in

Carl’s transformative journey began when he discovered the “law of attraction.” Intrigued by the idea that positive thoughts attract positive outcomes, he delved into the teachings of this powerful philosophy. Carl immersed himself in metamorphic personal development techniques that revolved around the law of attraction. Through daily affirmations, visualization exercises, and a strong belief in the power of manifestation, he rewired his mindset to focus on abundance, success, and the realization of his dreams.

Discovering Crypto & Social Media

Fascinated by the potential of blockchain technology and the burgeoning cryptocurrency market, Carl dove headfirst into the world of digital assets. He voraciously consumed information, spending countless hours researching, analyzing market trends, and connecting with like-minded individuals. As he expanded his knowledge, Carl recognized the transformative potential of social media as a platform for sharing his insights and building a community around his passion.

Driven by an insatiable thirst for learning and a genuine desire to educate others, Carl took to YouTube and Twitter to share his expertise. His videos and posts were characterized by their clarity, simplicity, and ability to break down complex concepts into digestible bites. As his content resonated with audiences seeking guidance in the confusing world of cryptocurrencies, his online following grew rapidly.

Skyrocketing Wealth & Social Influence

Carl’s unique ability to simplify complex concepts and his captivating online presence quickly garnered attention. As his following grew exponentially, Carl’s influence expanded beyond the online realm. Investors and enthusiasts alike began to trust his insights and predictions, recognizing his keen understanding of the market and his unwavering belief in the potential of cryptocurrencies.

The success of his own investments further solidified his credibility. Carl’s strategic moves in the crypto space resulted in substantial wealth, allowing him to live the life he once only dreamed of. 

Transforming from Influencer to Respected KOL & Entrepreneur

Embracing the moniker “The Moon”, Carl solidified his online persona as a symbol of unwavering belief in the potential of cryptocurrencies to soar to new heights. Recognizing the need for collective action, in 2021 he founded “The Moon Group” – a holding company aimed at accelerating the transition to mass cryptocurrency adoption.

Within The Moon Group, Carl spearheaded various initiatives aimed at nurturing the growth of web3 technology. He launched blockchain startups, ventured into strategic investments, and initiated educational programs to empower individuals and businesses to embrace the power of blockchain. Carl’s ability to identify promising projects and connect with like-minded entrepreneurs positioned him as a respected Key Opinion Leader (KOL) and visionary within the industry.

What's Next for the Crypto Superstar?

As Runefelt’s influence continues to grow, he remains at the forefront of the ever-evolving crypto landscape. Constantly seeking new opportunities and pushing boundaries, he is focused on further expanding his ventures within The Moon Group and exploring groundbreaking technologies and concepts within web3.

Carl envisions a future where blockchain technology is seamlessly integrated into various industries, revolutionizing the way we conduct business, governance, and interactions. He actively seeks partnerships and collaborations with innovators and disruptors who share his vision of creating a more inclusive and equitable world through the power of blockchain.

Carl’s insatiable curiosity and entrepreneurial spirit drive him to stay ahead of the curve, continuously learning and adapting to the dynamic crypto landscape. His ultimate goal is to empower individuals and communities, enabling them to leverage the potential of web3 technologies to shape their own destinies and contribute to a better future for all.


Carl “The Moon” Runefelt’s extraordinary journey from a grocery store worker in Norway to a web3 entrepreneur is a testament to the transformative power of belief, determination, and the law of attraction. His story inspires individuals from all walks of life to pursue their passions, leverage social media, and embrace the potential of emerging technologies.

As Carl continues to shape the crypto landscape, his legacy will serve as a guiding light, encouraging others to dream big, take risks, and create a brighter future for themselves and the world. Through his unwavering commitment to personal growth, knowledge sharing, and community building, Carl exemplifies the possibilities that await those who dare to believe and take action in pursuit of their dreams.

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