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Best Web3 PR Agencies to Work With in 2024


Best Overall

Lunar Strategy

Web3, the next evolution of the internet powered by blockchain and decentralized technologies, has brought about significant advancements in various industries. As web3 projects continue to thrive and gain momentum, selecting the right PR agency becomes crucial for effectively communicating your message, building brand awareness, and engaging with the target audience.

In this article, we present the top web3 PR agencies in 2023, each excelling in different aspects such as overall expertise, content distribution, and affordability.

What Are Web3 PR Agencies?

Web3-native PR agencies specialize in navigating the decentralized landscape of blockchain technology and employ innovative strategies to promote web3 projects. When selecting a web3 PR agency, it is essential to consider factors such as experience, success track record, understanding of blockchain technology, creativity, adaptability, communication processes, and budget.

Our Verdict: What’s the Best Web3 PR Agency of the Year?

The best web3 PR agencies combine industry experience, a proven track record, understanding of blockchain technology, creativity, adaptability, communication, and options for all budget-ranges. Lunar Strategy stands out as the top choice due to its comprehensive services, expertise in the web3 sector, and successful communication of complex concepts to mainstream audiences.

Best Web3 PR Agencies: Our top picks

Our Recommendations

Best Overall

Lunar Strategy

Special Offer
Use code “KOLLAB” for a 10% discount on prices!

Why is it the best overall?

We consider Lunar Strategy to be the best overall web3 PR agency to partner with in 2023 due to its comprehensive range of services, industry expertise, and track record of success.

As one of the first web3-native agencies (having been founded in 2019), Lunar Strategy has demonstrated a deep understanding of the technology and its implications. They have successfully worked with many prominent web3 projects, gaining recognition for their ability to effectively communicate complex concepts to mainstream audiences.

Lunar Strategy’s European-based team of blockchain marketing experts combine proven PR techniques with innovative approaches tailored to the decentralized nature of web3 projects. Their strategic campaigns have resulted in increased brand visibility, community engagement, and successful project launches. Client testimonials highlight their professionalism, dedication, and ability to deliver measurable results. Lunar Strategy’s exceptional service and proven outcomes make them the top choice for overall web3 PR needs.

What PR services can they offer?

Lunar Strategy offer a range of comprehensive PR services tailored to the needs of web3 projects. They excel in content writing, crafting engaging narratives that effectively communicate complex concepts to mainstream audiences. Their press distribution services ensure that project updates and announcements reach targeted media outlets and influencers, maximizing brand visibility. Lunar Strategy also specialize in back-link building, leveraging strategic partnerships to enhance SEO and drive organic traffic. In addition, their expertise in crisis communications allows them to navigate challenging situations and protect the project’s reputation effectively.

With Lunar Strategy, web3 projects can access a full suite of PR services to elevate their brand presence and effectively engage with their target audience.

What media coverage can they achieve?

Lunar Strategy has established themselves as key contributors to prominent publications within the crypto space. With a vast network of connections to editors of top-tier and mid-tier publications, they have the ability to secure feature placements for your project.

Utilizing the power of PR, Lunar Strategy employs strategic articles to inform investors and users about the latest news and essential features of your project. This not only helps introduce new individuals to your project but also generates excitement within the community surrounding the latest developments.

With Lunar Strategy’s PR expertise, your project can effectively stand out in a crowded market and capture the attention of your target audience.

What web3 projects have they worked with?

Lunar Strategy has an impressive portfolio of working with diverse web3 projects across various sectors. They have successfully collaborated with GameFi projects, helping them navigate the intersection of gaming and decentralized finance to build vibrant ecosystems. Lunar Strategy has also worked with NFT projects, leveraging their expertise to create impactful campaigns that drive awareness and adoption of unique digital assets. In the crypto space, they have supported numerous projects by effectively communicating their value propositions, attracting investors, and fostering community engagement. Additionally, Lunar Strategy has provided PR services to DeFi projects, assisting them in promoting decentralized financial solutions and navigating the intricacies of the blockchain ecosystem.

With their experience across GameFi, NFTs, crypto, and DeFi, Lunar Strategy is well-equipped to cater to a wide range of web3 projects and their specific needs.

What do their clients say?

Lunar Strategy has demonstrated keen expertise in this field through successful and satisfying deliverables. They communicate thoroughly and responsively, streamlining the workflow and immersing in the tasks. Furthermore, their meticulousness, methodological approach, and foresight are noteworthy.

Best for Distribution


Special Offer
Use code “KOLLAB” for an exclusive deal!

Why is it the best for distribution?

Coinbound is a leading agency in content distribution, providing invaluable services for web3 projects to expand their reach across digital channels. Their strategic acquisition of Coinscribble, a web3 press-release distribution service, allows Coinbound to offer guaranteed press coverage on web3 news sites, ensuring easy exposure for projects in the web3 ecosystem.

With a deep understanding of the crypto and blockchain community, Coinbound creates compelling content that resonates with target audiences. Leveraging their extensive network of industry connections and content creators, they ensure targeted exposure across social media platforms, industry publications, influencers, and relevant channels.

Partnering with Coinbound enables web3 projects to reach a broader audience, establish thought leadership, and achieve organic growth. With a focus on content distribution and guaranteed press coverage on web3 news sites, Coinbound maximizes brand awareness and amplifies the message of web3 projects.

What do their clients say?

Coinbound has been a great resource for helping us grow our social media apparatus. They are expert at helping crypto companies elevate their presence in various channels while at the same time creating more meaningful engagement. We really enjoyed working with Coinbound and definitely recommend them!

Most Affordable


Special Offer
Use code “KOLLAB” for an exclusive deal!

Why is it the most affordable?

For web3 projects seeking high-quality PR services on a budget, Proleo emerges as the most affordable option. Despite offering competitive pricing, Proleo maintains a commitment to delivering impactful results. They understand the financial constraints faced by startups and provide cost-effective PR solutions without compromising on quality.

Proleo’s team comprises experienced professionals with a thorough understanding of the web3 landscape. They leverage their expertise to develop tailored PR campaigns that align with the project’s goals and budget. Proleo’s affordability does not mean a reduction in service quality; they prioritize building strong relationships with clients, providing regular communication and transparent reporting.

For web3 projects with limited resources, Proleo offers a practical and cost-efficient option to effectively promote their vision and engage with their target audience.

What do their clients say?

The team at is professional and innovative. We have been working with them from day one and we are impressed with the quality of their work. They’re dependable and deliver excellent PR results. Easy Finance Corp is looking forward to a long term collaboration and partnership.


Choosing the right web3 PR agency is crucial for the success of projects in the rapidly evolving web3 landscape. Lunar Strategy, with its comprehensive services and industry expertise, emerges as the best overall web3 PR agency. Coinbound specializes in content distribution and offers tailored strategies for reaching wider audiences. Proleo stands out as the most affordable option, providing high-quality PR services without breaking the bank.

By partnering with these top web3 PR agencies in 2023, blockchain-based projects can effectively communicate their value proposition, build brand awareness, and thrive in the decentralized world.

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