Attrace is the first web3-native framework for referral marketing, providing a trustless referral layer for the entire blockchain ecosystem. Combining years of experience in the ‘traditional’ customer advocacy, the Attrace team is building out a much-needed solution to address the various gaps and inefficiencies that have bedevilled referral marketing since the advent of the internet. With Attrace, web3 projects can finally reach a wider audience and backers can earn rewards by spreading the word, securely and privately.